Check this out, Francesco Artusato demonstrating the awesomeness of that guitar
That is a limited edition version which was released in 2011 only and is much more expensive. Still reasonably priced, I've found it for around €1000 although it costs a bit more than that, it was just a special price I found.
The guitar this thread is about is a budget version which was introduced this year.
It's a cool instrument I would definitely buy one if it didn't have the neck pickup or if it had the neck pickup mounted under the pickguard. That pickup would definitely be in the way for me, I don't like to have pickups where I normally place my pick.
I was actually thinking of buying the limited edition but I just couldn't in the end because of the neck pickup.